Summary and Objective
Experienced marketing and communications professional with over six years of expertise in community and social media, content and event marketing, and project management. Proven track record in developing and executing effective strategies to enhance brand awareness and drive user engagement. Skilled in remote work, including managing teams in various US time zones. Seeking a role in a dynamic, mission-driven organization that promotes creativity, collaboration, and diversity, equity, inclusion, and accessibility (DEIA) principles, where I can apply my digital marketing and communications skills.
Relevant Work Experience
Global Activator (Fundraising Events Manager) / Alight
December 2023–Present / Remote
Responsibilities: Spearhead the strategy, planning, and execution of all annual fundraising events for Alight’s Marketing and Engagement Team (MET)
Highlights: Developed and executed a comprehensive strategy, timeline, and communications plan for Alight’s new Global Perspectives webinar series (which launched on 2/1/24 with an internal webinar for staff and partners that garnered 117 registrations and 98 live attendees) and created playbooks and templates for various donor engagements (e.g., Alight’s Shelter Depot Donor Circle and 2024 board events)
Community Specialist / Pantheon
January 2023–March 2023 / Remote
Responsibilities: Oversaw all aspects of community management for Pantheon’s online community of 6.3K+ developers, marketers, and IT professionals; responded to and escalated issues and feedback in online community spaces (Slack and Discourse forum); produced social media content and campaigns driving awareness of the Pantheon community and its programs; managed large-scale community programs and projects; tracked and reported on community engagement using Orbit; served as Co-Lead of Pantheon’s LGBTQIA+ ERG (Pridetheon) and its action-oriented extension (Pridetheon Impact); and contributed to Pantheon’s DEIA Task Force and Marketing Engagement Committee
Highlights: Launched and oversaw the inaugural Best in WebOps Awards, Pantheon’s annual community awards program recognizing the most innovative leaders and teams in WebOps (which received 77 total submissions compared to 40 submissions from the previous 2021 Lightning Awards, which the Best in WebOps Awards replaced)
Community Programs Coordinator / Pantheon
December 2021–December 2022 / Remote
Responsibilities: Provided regular support, resources, and guidance to Pantheon’s community, gathered and addressed community feedback (looping in the Product Team when necessary), coordinated community programs, served as Co-Lead of Pantheon’s LGBTQIA+ ERG, and contributed to Pantheon’s DEIA Task Force and Marketing Engagement Committee
Highlights: Restarted Pantheon’s Community Forum WebOps Wednesday Ask Me Anything (AMA) sessions; selected and announced several 2022 Pantheon Community Champions (including for July 2022 and August 2022); organized and oversaw all of Pantheon’s Pride 2022 programs, including a Bright Funds fundraiser, an Out in Open Source panel featuring LGBTQIA+ leaders in the WordPress and Drupal open source communities, and an LGBTQIA+ inclusivity and awareness workshop with the Plexus LGBT and Allied Chamber of Commerce; and launched the Pridetheon Impact Speaker Series, which kicked off with a panel discussion in September 2022 for Hispanic and Latinx Heritage Month
Digital Outreach Manager / Candid
March 2021–November 2021 / Remote
Responsibilities: Spearheaded the strategy, planning, and execution of digital marketing campaigns for Candid’s Networks division, focusing on social media, emails, and blogs; served as the marketing lead for webinars, self-paced courses, and regional US events (in-person and virtual), managing a team of two full-time employees to ensure successful implementation of marketing initiatives; and oversaw the social media community for Candid Learning, Candid’s online learning platform for grantseekers and grantmakers
Highlights: Orchestrated a social media and email marketing campaign for Candid’s new Fundraising Academy: Cause Selling Fundamentals virtual workshop, which enabled the program to surpass its income goal by 100%+
Marketing Specialist / Candid
January 2020–March 2021 / Remote
Responsibilities: Executed impactful social media and email marketing campaigns, developing compelling organic and paid content (including copy, images, and videos) to promote Candid’s programs and products; co-managed national social media accounts, proactively addressing customer comments, issues, and questions; oversaw marketing efforts for webinars and regional US events (in-person and virtual), managing a team of two full-time employees to ensure successful implementation of marketing initiatives; and served as the editor of the Candid Learning blog
Highlights: Devised the marketing campaign for Candid’s highest attended fee-based webinar (on 7/16/20 with 763 registrations) and developed a blog strategy aimed at improving SEO and credibility for the Candid Learning website
Content Marketing Liaison / Candid
July 2018–December 2019 / Remote
Responsibilities: Executed impactful social media and email marketing campaigns, developing compelling organic and paid content (including copy, images, and videos) to promote Candid’s programs and products; co-managed national social media accounts, proactively addressing customer comments, issues, and questions; led marketing initiatives for webinars; facilitated trainings for regional staff on event marketing best practices; and served as the editor of the Candid Learning blog
Highlights: Launched two successful Twitter follower campaigns for Candid Learning, resulting in 17,267 impressions and 135 new followers, contributing to a 7.29% increase in the account’s following from December 2018–December 2019 through organic and paid promotions
Office and Business Manager / Atlanta Jewish Film Festival (AJFF)
December 2017–March 2018 / Atlanta, GA
Responsibilities: Handled all procedures and communication pieces relating to office operations, human resources, finance (payroll, taxes, and vendor payments), event coordination, customer service, and volunteer management for the 23-day film festival
Highlights: Successfully managed onsite setup/breakdown, vendor payments, and volunteer assignments for the 2018 Atlanta Jewish Film Festival Insider Preview Party hosting about 200 people and supervised 44 volunteers throughout the festival (leading a training session and maintaining regular email communications via Mailchimp)
Associate Manager, Communications / PAHO Foundation
December 2016–December 2017 / Atlanta, GA
Responsibilities: Developed and implemented PAHO Foundation’s communications strategy (including for social media, public relations, and the website); monitored social media accounts on a daily basis; produced content (copy, images, and videos) for social media, emails, and other communications materials; led digital fundraising campaigns; and assisted with staff hiring and onboarding, vendor management, IT support, and office management
Highlights: Created a 2017 social media editorial calendar with important health days and fundraising campaigns and recorded, edited, and published videos for the #WomensHealthIsPublicHealth fundraising campaign
Program Assistant / South Arts
January 2016–October 2016 / Atlanta, GA
Responsibilities: Processed film submissions and provided technical and marketing support to filmmakers for the Southern Circuit Tour of Independent Filmmakers, planned and hosted marketing and outreach webinars via Adobe Connect and in-person events with Screening Partners and filmmakers, maintained South Arts’ WordPress website, monitored social media accounts on a daily basis, and produced content (copy and images) for social media and email campaigns (note: I worked remotely from August 2016–October 2016)
Highlights: Employed paid social media and email advertising to increase film submissions for the 2016–2017 Southern Circuit Tour of Independent Filmmakers from 263 the year before to 412 (on FilmFreeway and Withoutabox) and created Twitter and Instagram accounts for the Southern Circuit program
Communications Intern / PAHO Foundation
June 2015–December 2015 / Washington, DC
Responsibilities: Monitored social media accounts on a daily basis; created messaging and other content (copy and images) for social media, emails, and press releases; assisted in the organization’s rebranding and website revamp process; and partnered with the development department to organize online fundraising campaigns
Highlights: Created PAHO Foundation’s Google+ page with 40K+ views and designed its 2014 Annual Report and 2015–2017 Strategic Plan
Social Media Editor / Rebel Circus
July 2014–September 2014 / New York, NY
Responsibilities: Managed the editorial calendar for various Rebel Circus social media pages (focusing on Facebook growth); responded to customer comments, issues, and questions on social media; and collaborated with a team of multiple social media editors to create memes, collages, and other graphics and report on the success of that content in driving engagement
Highlights: Grew post engagements for one of the company’s Facebook pages from 800K to 2M+
Viral News Writer [Temporary] / Bustle
May 2014–July 2014 / Remote
Responsibilities: Pitched story ideas for Bustle’s “Lifestyle” section and wrote daily posts
Highlights: Wrote and published 27 original articles, including my personal favorite, “21 Signs You’re on the Post-Grad Struggle Bus”
Social Media and Network Development Intern / Sulia
July 2013–January 2014 / New York, NY
Responsibilities: Monitored Sulia’s social media accounts, email inbox, and platform topic feeds on a daily basis to respond to user comments, issues, and questions; recruited experts in a range of different topics to contribute content to Sulia; and utilized traffic analysis tools (Google Analytics and Keen IO) to report on the success of social media content in driving website traffic
Highlights: Coordinated community engagement and content partnerships with Makeup.com, Refinery29, ELLE Magazine, and other notable brands and helped create and was the owner of the company’s Pinterest account
Social Media Intern / C-VILLE Weekly
January 2013–April 2013 / Charlottesville, VA
Responsibilities: Collaborated with the Editor-in-Chief to deliver community-related content, managed and edited digital content on the WordPress website, and spearheaded social media efforts for C-VILLE Weekly
Editorial and Social Media Intern / Say Media - xoJane.com
June 2012–August 2012 / New York, NY
Responsibilities: Engaged with xoJane’s readers on social media, developed bylines and creative hashtags, collaborated with editors to create and edit site content, assisted editors on photo shoots, and attended weekly editorial meetings
Other Experience
Barista / Starbucks
April 2019–September 2019 / Denver, CO
Responsibilities: Rang up customers swiftly and accurately in a busy store environment, assembled quality beverages, assisted in the promotion of store merchandise with in store advertising and promotional events, and led cleaning initiatives to improve store standards
Barista / Starbucks
June 2018–November 2018 / Atlanta, GA
Responsibilities: Rang up customers swiftly and accurately in a busy store environment, assembled quality beverages, assisted in the promotion of store merchandise with in store advertising and promotional events, and led cleaning initiatives to improve store standards
Assistant Manager, Front of House / {SAMA} Food for Balance
May 2018–July 2018 / Atlanta, GA
Responsibilities: Ensured all front of house operations were being completed in a timely and efficient manner and assisted the Front of House Manager with any duties as needed, which included cash management, inventory organization, and new employee onboarding/training
Barista / {SAMA} Food for Balance
April 2018–May 2018 / Atlanta, GA
Responsibilities: Rang up guests on the ShopKeep POS and provided customers with quality handcrafted beverages, juices, smoothies, balance bowls, and other health-conscious products
Barista / Timgad Café
July 2016–November 2016 / Washington, DC
Responsibilities: Assisted customers with transactions on the register (using Clover and Square Point of Sale systems), prepared quality beverages on our manual espresso machine, and supported daily opening and closing tasks, e.g., shutting down and thoroughly cleaning coffee brewers and espresso machines
Shift Supervisor / Starbucks
March 2014–April 2016 / New York, NY; Springfield, VA; and Dunwoody, GA
Responsibilities: Executed store operations during scheduled shifts, e.g., handling partner deployment and allocation of breaks, oversaw cash management, e.g., preparing change orders and deposits during morning shifts, aided in inventory organization, and helped with new employee onboarding/training
Barista / Starbucks
August 2011–March 2014 / Charlottesville, VA and New York, NY
Responsibilities: Rang up customers swiftly and accurately in a busy store environment, assembled quality beverages, assisted in the promotion of store merchandise with in store advertising and promotional events, and led cleaning initiatives to improve store standards
Volunteer Experience
Co-Founder and Administrator / RVA Queer MutualAid
August 2023–Present / Remote
Responsibilities: Co-manage and moderate the RVA Queer MutualAid Facebook Group community with 200+ members who identify as LGBTQIA+ and are in the greater Richmond, VA area, enforcing group guidelines, ensuring a respectful online environment, and managing spam
Welcome Committee Ambassador / Out in Tech
June 2023–Present / Remote
Responsibilities: Promptly respond to new member posts in the #introductions Out in Tech Community Slack channel by sharing community resources and addressing any feedback
Volunteer / City of Richmond Department of Parks, Recreation, and Community Facilities
March 2023–Present / Richmond, VA
Responsibilities: Provide nursery, landscaping, and general maintenance support to multiple Richmond parks and affiliated organizations, such as Richmond Grows Gardens
Virtual Event Committee Member and Marketing Volunteer / LifeTies
August 2020–September 2022 / Remote
Responsibilities: Met monthly with other committee members to assist with the planning and marketing of LifeTies’ spring 2021 virtual fundraiser and regularly created organic and paid social media content (copy and images) for Facebook and Instagram aimed at bringing more attention to LifeTies’ work supporting vulnerable youth, young adults, and their families in Mercer County, NJ
Highlights: Organized a 2021 social media calendar for the organization and administered a mentor recruitment ad campaign on Facebook that garnered 24,221 impressions and that resulted in 22 leads (20 people signed up to attend an information session about the mentorship program) with an average cost per lead of $22.73 (the campaign ran September 2020)
Volunteer / Denver Film Society
February 2019–March 2019 / Denver, CO
Responsibilities: Assisted with preparation, setup, and cleanup for Denver Film Society screenings and other events
Juror / South Arts
February 2018–March 2018 / Atlanta, GA
Responsibilities: Reviewed and provided recommendations for films for the 2018–2019 Southern Circuit Tour of Independent Filmmakers
Volunteer / Atlanta Jewish Film Festival (AJFF)
September 2017–October 2017 / Atlanta, GA
Responsibilities: Assisted with event preparation, setup, and breakdown, and other administrative/support tasks as needed
Juror / South Arts
February 2017–March 2017 / Atlanta, GA
Responsibilities: Reviewed and provided recommendations for ten films for the 2017–2018 Southern Circuit Tour of Independent Filmmakers—all of which were selected for the Top 40
Volunteer / Washington Jewish Music Festival and Film Festival
October 2016–November 2016 / Washington, DC
Responsibilities: Helped with general customer service, ticket taking, event setup/cleanup, and other support tasks
Peer Reviewer / Movable Type
October 2012–May 2013 / Charlottesville, VA
Responsibilities: Revised and published undergraduate scholarly works and collaborated with writers in the editing process
Associate Editor and Copy Editor / The Cavalier Daily
January 2012–September 2012 / Charlottesville, VA
Responsibilities: Revised articles in AP Style, shepherded research in regards to leads, and finalized/prepared news articles for review
Skills
Proficient working on both Mac and PC operating systems, Microsoft 365/Office (Word, Excel, PowerPoint, Teams, Outlook, OneDrive, and SharePoint), Google Suite (Sheets, Docs, Email, Ads, Analytics, Sites, and Drive), HTML, CSS, copywriting and editing, organic social media management (Twitter, LinkedIn, Facebook, Instagram, YouTube, Pinterest, and Reddit), running paid social media campaigns (on Twitter, LinkedIn, Facebook, and Instagram), community management (Discourse, Slack, Orbit, Influitive, Facebook Groups, and LinkedIn Groups), design and video tools (Adobe Creative Suite (Photoshop, Illustrator, and Lightroom), Canva, Figma, and PlayPlay), social media management/tracking platforms (Hootsuite, Buffer, TweetDeck, and Talkwalker), content management system (CMS) platforms (Squarespace, WordPress, Drupal, and Webflow), Keen IO, research analysis, project management and collaboration tools (Asana, Jira, Confluence, Miro, Trello, Airtable, and Dropbox), online communication applications (Zoom, Slack, Adobe Connect, and Skype), event planning/preparation, employee hiring and onboarding/training, customer relationship management (CRM) systems (Salesforce, PatronManager, and Raiser’s Edge), email marketing platforms (Marketo, Salesforce Marketing Cloud, Litmus, iContact, Online Express, Constant Contact, and Mailchimp), processing film submissions (FilmFreeway and Withoutabox), film and general data management, e.g., organizing information from 400+ films/filmmakers on Excel and Google Docs, QuickBooks Online, Paylocity, troubleshooting IT-related issues, password managers (1Password), and customer service
Education
University of Virginia
Bachelor of Arts, Media Studies: Media Policy and Ethics, University of Virginia
Certificates
The C2C Event Program Playbook (completed October 2020) and The Community MBA (completed April 2021), CMX Academy
Hootsuite Certified Professional (completed October 2015) and Social Marketing Certification (completed October 2018), Hootsuite
Accomplishments
Presented two virtual workshops with The Community Roundtable: “Why Choosing the Right Community Platform Matters” in June 2023 and “Building a Thriving ERG Community: Strategies for Success” in July 2023
Awarded The Community Roundtable’s 2022 Community Leadership Award for Rookie of the Year
Participated in a live Twitter chat hosted by the Kissflow Community Platform on the topic, “Building engaging customer support communities!”
Featured in The Community Roundtable’s New Community Manager Handbook in the “On Starting a Community” section
Served as a featured panelist and led a workshop titled, “Social Media Success: 5 Strategies to Grow Your Audience and Engagement” at the October 2019 Nonprofit Learning Lab in Oakland, CA
For more information or references, please email me at: veevopham@gmail.com.